In lieu of live shows, which are currently impossible due to the COVID-19 pandemic, fashion houses that would otherwise show during the Haute Couture Fashion Week in Paris have resorted to digital presentations. Antonio Grimaldi showcased their Fall 2020 Couture collection online today, in this mesmerizing short video set in Rome. “Inspired by Rome and fascinated by the myth of Electra, Antonio Grimaldi designs and creates a collection focused on the mother and daughter relationship,” the label’s press notes revealed. As the COVID-19 pandemic forces the industry to adapt, digital fashion weeks and online presentations are set to become the new norm. What do you think of this new format? Let us know in the comments below! Videofashion is the #1 source for fashion video – since 1976! Our mission is to share our love for fashion with the world. Subscribe for the latest fashion, iconic moments from fashion history, plus designers, models, trends, and more!
